ADIDAS X MDCPS

Campaign Launch

"Bring Your Own Stripes" is the campaign identity for the new Adidas x MDCPS partnership and the launch of the 305 App. The campaign introduces Adidas’ 5-year deal as the official jersey provider for Miami-Dade student athletes, relaunches Traz Powell Stadium as Adidas Field, and builds excitement around the district-wide Student Ambassador Program.

Centered on the message "Bring Your Own Stripes", the identity celebrates real Miami schools and encourages students to show up with their own style, pride, and personality.

For this campaign, I designed the full visual system creating hype graphics, game-week posters, athlete spotlights, and 305 App collage pieces that shaped the look and feel across social, stadium screens, and ambassador content. I also collaborated on the marketing strategy and tagline development, helping refine how the partnership was positioned across platforms.