RITA's ITALIAN ICE

At Rita’s Italian Ice, I worked across social media management and content production, helping build a fun, energetic brand presence that matched their in-store experience. My role included creating and editing videos filmed directly at store locations, organizing and producing in-house content shoot days, and supporting the team with design work for seasonal promotions, product highlights, and social campaigns. I blended hands-on production with design strategy to create bright, engaging content that showcased Rita’s flavors, boosted visibility, and kept the brand connected to local audiences.